Today's entertainment industry includes everything from the large scale productions of the Hollywood studio system, to the independent work being done within smaller markets, to the new media offerings adapting at the fringe of established distribution channels. A lot of attention and publicity is given to the “above the line” careers such as directing, producing, writing, and acting, but just as many career opportunities are available within support industries like post-production, entertainment law, talent representation, public relations and marketing, and social media.

The first Wellesley Business Case Competition is being launched in conjunction with the inaugural Wellesley in Business Symposium.In this interdisciplinary case competition, participants will gain hand-ons experience in marketing, branding, communications, and international hospitality management. All majors are encouraged to participate and no prior business experience is required! Participants will work in teams to analyze a business case and develop recommendations for company leadership. The case...