Business, Consulting, Finance, & Marketing

Business, Consulting, Finance, & Marketing

Wellesley students and alumnae are well-prepared for a variety of careers in business, consulting, finance, and marketing, thanks to their rigorous liberal arts education. Career Education offers dedicated resources and personalized support for those interested in these fields. You can explore career options by using the resources provided below and by scheduling an appointment in Handshake to meet with Hilda Lief, the Career Advisor for Business, Consulting, Finance, and Marketing.

 


 

Consulting

Consulting is a career pathway focused on helping clients and organizations solve problems. 

Finance

Finance includes careers that are broadly focused on helping individuals and organizations to manage, raise, and leverage capital. Examples include commercial banking, investment banking, asset management, and wealth management.

Business & Entrepreneurship

Business is very broad term, and includes both consulting and finance. It also includes careers in real estate, hospitality and service management, food and beverage, retail, transportation, energy and many other sectors.

Entrepreneurship is also a very broad term, but generally refers to transforming a conceptual idea to an actual new company or organization. Roles in a “start-up” environment can span many industries and job functions. But, the common factors in these careers are a high-paced, ambiguous environments where you have to quickly move from idea to taking action.

Marketing

Advertising, marketing, market research, and communications are terms that tend to be overlap in the minds of many, and rightfully so; the functions are complementary and intertwined. Learn more about these fields through the resources below.

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Office hours 

Mon–Fri
Appointments can be scheduled in Handshake.


 

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Update your Career Interests in Handshake to sign up for Business, Consulting, Finance, & Marketing newsletters! You'll learn about events, discover opportunities, hear alumnae stories, and more.



Bonus resource: Economics Recruiting Newsletter
Learn about various career paths open to Economics students here — updated by the Econ Department regularly!

Marketing

Hilda
Hilda Lief

Advertising and marketing are terms that tend to be synonymous in the minds of many, and rightfully so; the two functions are complementary and intertwined. In the simplest terms, marketers determine packaging, pricing, and promotion strategy (marketing campaign) for current and new products, keeping the brand, or the image the company is trying to convey with their products, in mind. Advertisers carry out the product promotion through development and strategic placement of memorable and persuasive advertisements, both subtle and overt, to get the message out to the target market.

Market Research and Development

Hilda
Hilda Lief

Market researchers work to understand what drives people to buy Cheerios, Chevrolets, and chimichangas.

Advertising

Hilda
Hilda Lief

In broad terms, an advertising agency is a marketing consultant. It helps the client, for example, a consumer goods manufacturer such as Nike or a service provider such as Charles Schwab, with all aspects of marketing their product or service, from strategy and concept through execution. Strategy involves helping the client make high-level business decisions, such as determining which new products to develop, or how to brand or define itself to the world.

“Throughout my four years at Wellesley, I have come to understand that a deeper understanding of China’s role in global issues is crucial to foster cooperation globally.”

How to Conduct Career Research

ACE
Advisors for Career Exploration

Regardless of where you are in your career — whether you are unsure where to begin or you are preparing for a final round interview — conducting research can help you learn more about and prepare for potential career opportunities. There are many ways to gather information when you’re in the beginning stages of exploring your options, including career research and networking. In this resource, you’ll find ideas and general resources to get started.

Jan 21, 2026

Wellesley College Graduate Fellowships (WCGF) - campus deadline

Eligible: graduating seniors and alumnae in any field from any country.

Research/Gradschool, Postgraduate, International Student, Travel

Wellesley College offers a number of fellowships and scholarships for graduate study or research open to graduating seniors and Wellesley graduates (from any country and in any field of study). Two awards (the Schimke and the Shackford) are open to women graduates of any American institution of higher education. Awards are usually made to applicants currently enrolled in or applying to graduate/professional school for the following academic year; there is a single common application process for most of these awards.  Please note that the common application will go live in the fall (...